Looking for Employees That Love Your Brand? Hire Your Customers

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Many companies are now facing the challenge of having to fill open positions quickly while ensuring that the quality of the new hires is high enough and they’re a good fit for the organization. With such a tight labor market, companies must resort to unusual sources for candidates—including their own customers. This solution has become increasingly popular as it only makes sense to hire people who already love the brand and feel personally connected to it.

So, don’t think of your best customers as a source of income only because they purchase your products or use your services. If you

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