In the wake of COVID-19, the candidate experience had to move to a virtual space. With the lack of in-person touch, companies’ online presence and brand reputation became increasingly important.
We sat down with Erika Thorson-Garay, Head of Global Talent Acquisition, and Kaitlyn Matta, Talent Acquisition Operations Lead at LiveRamp to learn why it’s essential to strengthen your employer brand during the crisis.
Is it important to invest in an employer brand during a crisis or recession?
For sure! Reprioritizing our hiring goals has given us more bandwidth to focus on our employer brand. Even as other companies slow down