LinkedIn’s CEO on How Companies Can Win Today: Define the What, Emphasize the How

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In front of more than 4,000 people at Talent Connect in Anaheim, Calif. Wednesday, LinkedIn’s CEO Jeff Weiner outlined two strategies he believes are crucial to building a successful organization today: defining a clear what, while also emphasizing the how.

By the “what,” he means ensuring your organization sets a succinct vision – i.e. what your organization is going to do to improve the world. But the ends alone can’t justify the means – how you and your team accomplish your goals is equally important, he said.

“Increasingly, it’s not just about the what,

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