LinkedIn & Your Employer Brand

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James Ellis says

First, you need to run a quick audit. Look at the last 3 months worth of posts. You can export the data and drop it into a spread sheet to see some averages of how your content is performing. What’s the median amount of impressions and engagements? What content is at the top 20% and what do these posts do that others don’t? Look at the content at the bottom 20% the same way. Looking at what makes a winner and what makes a loser will immediately tell you what you need to do more of.

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