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“As an early-stage tech start-up in elder care, communicating our purpose to potential candidates is essential,” says Jennifer Cain Birkmose, CEO of VivaValet. “We rigorously vet for qualifications and experience for our roles, but if a candidate doesn’t have shared values of respect, reverence, and a desire to support the elderly to live at home independently, we will not advance their application.”
Birkmose’s remarks speak to a growing interest — among employers and candidates — in values-based hiring. And LinkedIn has noticed.
“We’ve seen that when a company’s values don’t align with [candidates’] own, it’s a dealbreaker,” said Rohan Rajiv, LinkedIn’s director
