Leveraging Your Employee Value Proposition (EVP) to Attract Top Talent

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McGraw-Hill is a 130-year-old company with a rich history and a well-known brand. Unfortunately, to successfully attract top talent in 2019 you need more than name recognition. The TA leadership team at McGraw-Hill knew there was an immediate need to talk about their company’s journey when technology candidates would ask “why are you in this space?” more often than they would ask about the company’s open opportunities.

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