Leverage Employee Generated Content to Help Your Employer Brand

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If there’s one thing we learned over the past year, it’s that job seekers want authenticity now more than ever. Having witnessed major social and economic changes, candidates want to know exactly what they’re signing up for in applying for a job at your organization. 

The best way to showcase this is through employee generated content (EGC). By seeing, hearing from or communicating with existing employees in roles they’re interested in, candidates can more clearly envision themselves in those same roles and understand your company’s culture and values, which gives them the confidence they need to apply or accept your

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