Seventy-three percent of the US population over 12 years old (an estimated 209 million people) have listened to online audio in the last month, according to Edison Research’s annual Infinite Dial Report. This jump was primarily driven by listeners age 35+, as the number of those age 35+ who listen to online audio monthly increased by 13% year over year. Weekly online audio listening also rose to 67% of the U.S. 12+ population, up from 62% in 2021.
In the UK, British subscribers listen to 6.5 podcast hours per week. 19% of all adults listen to a podcast each