Why is telling meaningful, rich and compelling stories important to a company’s future?
Because earning a brand name that attracts, versus repels current and future customers and employees is crucial to a company’s bottom line. In order to stay financially healthy and as importantly, to expand their footprint in the marketplace, companies must be proactively competitive in the storytelling arena.
Moreover, we are in a social-networking immersed society, where organizations find themselves not only online, but also (in some instances) taking philanthropic and values-based stances. This requires leaders to meld bottom-line initiatives with their holistic and global story in a