Land O'Lakes’ Top Tips for Creating Amazing Employer Brand Videos

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Land O’Lakes’ Top Tips for Creating Amazing Employer Brand Videos

Video is undisputedly one of the most important elements of an organization’s career site and employer branding today — outperforming nearly all other content across any channel. But pulling off a great take requires significant time, budget, and resources. Or does it?  

Not according to Dobby Gibson, Digital Communications Manager at ag-tech giant Land O’Lakes. Gibson, who also happens to be a former agency creative director, shared his knowledge on the topic with the perfect case in point: a recruitment marketing video that he shot with his team … in a weekon

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