Lack of Employer Brand is a Barrier for HR Departments and Affects ROI – According to New Study by HR.com’s Research Institute

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When it comes to employer branding and Human Resources (HR) recruitment advertising, many companies are struggling to hire and retain top talent without an effective brand awareness. A new state-of-the-industry report, “The State of Employer Branding and Recruitment Advertising 2019: Build the best possible employer brand and get the most out of recruitment advertising campaigns,” from the HR Research Institute reveals that most organizations still lack a well-known employer brand. This lack of attention to building brand awareness is an issue that affects crucial HR responsibilities such as the ability to attract quality job candidates and engage current employees.

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