Knowledge Graph Objects in Google CSEs (True Semantic Search!)

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As I was finishing the “Hacks” slides for my favorite conference, Sourcing Summit Europe, I stumbled across something I hadn’t seen before. Google Custom Search Engines (CSEs) got a new setting in the control panel:

We can now select Knowledge Graph Objects to restrict the search! I was intrigued; David Galley and I spent some time researching what the new option does.

We have been taking advantage of including Schema.org objects in CSEs since 2016. (See an example of the technology in this post, and we use it in Social List). The new setting is quite different.

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