KMPG: Generative AI to cause ‘little to no direct impact’ on most jobs

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60% of roles could face “little to no direct impact” from generative AI, according to KPMG’s recent UK generative AI report. Despite growing debate around the impact of the technology to global workforces, the Big Four giant claims that many verticals – including hospitality, retail, marketing and law – are currently not set to be hit by a swathe of job losses. The firm’s report comes on the same…


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