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My friend and exceptional journalist, Roy Maurer, covered my Job Advertising session at SHRM Talent 23 and this is an excerpt from his article over at SHRM. Check it out:
Hiring often begins with a job ad. And attracting the right candidates starts with thoughtfully developing a targeted, creative job ad that stands out. Unfortunately, the vast majority of employers still practice the “post and pray” approach—posting generic job ads on a careers site and hoping someone will apply.
“Job ads are meant to interest people in your jobs,” said Tim Sackett, SHRM-SCP, an industry veteran, technology expert