Is Recruiting Actually Marketing? Roundtable Wrap Up

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It’s not just the pundits talking, recruiters have leaned into being marketers!

We’re noticing a trend during our roundtables; talent acquisition pros are thinking and acting with a marketing perspective. Think about it. Top of funnel recruiting and sourcing is really lead generation. The goal is to connect with candidates and make your job [and organization] attractive enough to get them to apply. Gone are the days of focusing solely on your tech stack to attract candidates and build great teams. Nowadays you need to build great tech, process, and people stacks.

It’s time to step up your game

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