The way your employees feel about working for your company is, ultimately, your employer brand. It’s that authentic, lived experience that your people have day in, day out for the duration of their tenure at your company. It shapes their honest perception of what it’s like to be one of your employees. That’s why it’s so important to listen to your employees’ candid input and really understand what’s driving your reviews and ratings on Glassdoor.
A great employee experience creates a positive employee voice, which fuels a great employer brand. A great employer brand in turn attracts people who