Social Media Marketing can play an important role in keeping a pipeline of potential targets informed and possibly interested. Running groups, newsletters, and events along with social media shares can make a difference in the perception of your company as well as attract the right people. Combining channels means reminders and further reach.
For starters, your profile as a marketer is important (see some LinkedIn Profile SEO tips). As of late, LinkedIn is also more likely to promote something you share if it correlates with your profile background.
Part of our work happens on Social Media. We share content,