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TL;DR
Employee‑shared content outperforms corporate posts by 2.8× on LinkedIn (LinkedIn). Trust gap is real: 46% of job seekers doubt company‑authored career content, yet 3 in 4 trust information from current employees (Fortune). Referral ROI: Teams with active advocacy programs fill roles 30% faster and save $2.4 K per hire in advertising spend (Talentuch). Follow our 5‑step playbook—culture, identification, enablement, amplification, measurement—to make inside‑out branding your competitive edge. Table of Contents
Introduction Why Employee Advocacy Works What Inside‑Out Branding Looks Like Launching (or Leveling‑Up) Your Advocacy Program Measuring Impact Without Killing Authenticity In Summary Get Help