Indeed, the world’s largest job search site, has publicly announced that it is changing its pricing model. Indeed has always operated in a pay-per-click pricing structure where employers pay whenever someone clicks on their sponsored job ad. The new pricing model is not based on clicks – employers only pay whenever someone begins or completes the application process.
Indeed expects to offer two different recruitment marketing pricing models beginning in 2023. The first is the pay-per-application option and the second is a pay-per-started-application model. While both of these models are still considered pay-for-performance, this is a very big shift from