If You Are Efficient You’re Doing it the Wrong Way!

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I read this interview with Jerry Seinfeld recently and I wanted to share a piece from it below:

A few thoughts on this…

You know I’m all about efficiency when the process calls for being efficient, like in recruiting. When you start talking about being creative, like Jerry is above, that’s when you have to throw efficiency out the window. Genius doesn’t have a timeline. Sometimes working smarter not harder isn’t the right answer. “Who’s McKinsey? Are they funny? Then, no I don’t need them.” Too often we ask for help from folks who don’t know what we do

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