HR’s COVID-19 Response Defines Employer Brand

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Imagine yourself sometime in the third or fourth quarter of 2020, or even the first quarter of 2021, after the first, most destructive wave of the COVID-19 pandemic has run its course and the global economy is hopefully rebounding. You are wrapping up an interview with a promising candidate and the question to you is “What did you do to protect your employees during the coronavirus pandemic?”

“How your organization answers this question will affect your ability to both attract new talent and retain the top talent you already have because it indicates not only what the employee experience might

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