How Your Employer Brand Infuses Job Descriptions

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According to Wikipedia, “Employer brand describes an employer’s reputation as a place to work, and their employee value proposition, as opposed to the more general corporate brand reputation and value proposition to customers.”

While employer brand is exuded throughout a company’s virtual and/or brick and mortar corridors, another crucial location upon which the employer brand story should reside is within job descriptions.

“Employer branding is important on job descriptions because they are the pages where your primary call-to-action is to ‘apply’, according to the ONGIG article, Employer Branding Strategies for Job Descriptions. “You want to give candidates as much

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