How Wells Fargo Increased Candidate Engagement (and Hires) Using LinkedIn’s Employee Advocacy Tool

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The recruiting team at Wells Fargo has faced two big employer branding challenges in recent years: First, as the global financial services company famed for its iconic stagecoaches, Wells Fargo needed to let potential job candidates know that it hires more than bankers and stagecoach drivers—among others, it’s looking for thousands of software engineers and designers. Second, after extensive media coverage of bank employees opening unauthorized accounts, Wells Fargo wanted prospects to know that it has a rejuvenated company culture that current employees are proud of.

The question was: what’s the best way to

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