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People have been crowing that the end of social media is coming for years, and last year’s Elon Musk takeover of Twitter only raised the volume. But in reality, social media networks are likely here to stay, even with the growth of longer form newsletters and the concerns users have about privacy. Platforms may transform, shapeshift, or no longer suit your company, but they’re sticking around, to either be utilized or ignored by your business.
Twitter in particular has some really unique abilities to help you with recruitment. Finding the right candidates might take a little legwork, but