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If you’ve ever stared at a blank screen wondering how to write a job advert that actually attracts the right people — not just anyone with a CV — you’re not alone. I’ve been there, too. Writing job ads isn’t just about filling in a template or listing requirements. It’s about helping the right candidate picture themselves in the role so clearly, they think, “That’s me.”
Here’s how I’d write a better job advert, and how you can, too.
1. Start with a real job title
I’m talking about the title candidates would actually search for. Not “Customer Happiness Ninja”