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If you’ve ever opened a job posting and thought, “Yikes, this is a mess,” you’re not alone. I’ve read a lot of job descriptions over the years — and I’ve written even more. And what I’ve learned is this: a good job post doesn’t bring you the most people — it brings you the right people.
This isn’t about tricking someone into applying. It’s about helping the right person say, “Yep, this sounds like me.” Here’s how I do it.
What Makes a Job Post “Good”?
To me, a good job post is:
Clear (you don’t need to read