How to Use Video to Hire with Precision over Reach 

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Hi Rally Community! My name is Jonna Sjoevall, and I’m the Global Head of Employer Branding and Recruitment Marketing at UBS, a Swiss headquartered global bank and the world’s largest wealth manager with over 71,000 employees.

It’s no secret that video has emerged as one of the most effective formats for recruitment in the past few years. From job posting views to applications, the data is clear: video performs better than its text and image counterparts. 

That said, I understand that the heavier creative, time and budget toll of videos can be off-putting and seem unrealistic to companies. Getting to

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