How to Use Video on LinkedIn to Attract More Job Candidates

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Using video to attract job candidates is nothing new, but your options to create and distribute video content have expanded. Some organizations used to make one or two highly produced employer branding videos annually, which required a significant time commitment and financial investment. But with a smartphone and a personal LinkedIn account, you can create engaging content and reach hidden talent pools that otherwise wouldn’t be accessible to you. 

And it’s completely free.

By combining your talent acquisition team’s expertise, hiring manager insights, and authentic employee stories, you can create compelling video content that helps you attract more candidates on LinkedIn.

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