How To Use Data to Drive Strategic Employer Brand Decisions

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By: Chelsea Howard, Founder, Drift Employer Brand

The top of the year is an excellent time to establish the KPIs that will serve as benchmarks for the success of your programs, campaigns, and initiatives.

The Drift Framework for employer brand health is anchored on four key levers. This model engages each level of the recruitment ‘funnel’ and will enable you to measure employer brand health at critical stages of awareness, consideration, and conversion.

Market Position Talent Engagement Pipeline Health Talent Attraction.

It’s one thing to measure these things. It’s another to synthesize the insights into strategic guidance. Here

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