How to Strengthen Your Employer Brand by Showcasing the People Behind your Products (Part 1)

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Amazing products are a great way to attract customers, but are they as effective in attracting candidates?

Highlighting your products as a selling point in your employer brand content can certainly be effective, but recent data suggests that candidates care just as much, if not more, about the people behind those products. In this sense, your corporate brand and employer brand aren’t necessarily separate, they can (and should!) work together to strengthen each other. 

Fortunately, both Edoardo Ambrosi, Global Manager – University Relations, Early Talents & Employer Branding, ABB and Ally Brown, Employer Brand Manager, VCA Animal Hospitals spoke on

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