How to Recruit Gen Z for Careers in CPG

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Despite prevailing economic uncertainty, the market for top talent remains highly competitive. Moreover, it has become increasingly apparent that companies that will continue to thrive are those that are investing in the future leaders of the workplace — Gen Z. In fact, according to industry experts, companies within the CPG industry in particular are at risk of falling behind due to an increasing demand for new tech skills to keep them ahead of the game. For example, while e-marketplaces like Amazon are growing rapidly at 27% each year, and e-marketplaces are responsible for 70% of consumer-goods sales between 2013-2018, less

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