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Whether we realize it or not, job posts often contain language that favors one gender over another. The way an employer describes a job, such as by using certain words, may imply a bias toward specific traits that may be associated with only one gender.
Although most employers don’t intentionally advertise a job for a specific gender, that could be the end result. The words used in the job description and job post have a much larger impact on who will be influenced by it than you realize, and a job post could discourage qualified candidates simply because