Each month, hundreds (if not thousands) of people are coming to your careers site to learn about your careers and view your job descriptions. For many of these people, you are spending money to get them there with the hope (maybe even expectation) that they apply to your jobs. So what percentage of them are converting into applicants?
My guess: not as many as you’d like.
According to one programmatic job ad provider, 90% of candidates who click an Apply button don’t finish the application. Which means that if you spent $1 per Apply click and 10 applicants clicked, $9