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Employee generated content (EGC) plays a powerful role in telling your employer brand story from the authentic, direct perspectives of the people who work at your company. But it can be challenging to get your employees to share their work experiences with their personal and professional networks. Oftentimes, employees aren’t sure if they’re allowed to share content about their jobs, or they don’t know what type of workplace content is worth sharing.
To help you overcome these common blockers and get great employee generated content from your company, we turned to Chris Woods, Employer Reputation and Recruitment Marketing Manager at
