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Change isn’t just happening fast, it’s skyrocketing. As technology, markets, and customer behavior change, you need to be able to adapt and respond. The goals and strategies you have in place today might not be the things that drive your business into tomorrow.
Think about the example of both Blockbuster and Netflix. Blockbuster failed to adapt to changing customer behavior. However, in its early stages Netflix was able to read the market, leverage an opportunity, and pivot from mailing DVDs to becoming one of the largest and most successful companies in the world.