How to develop your public leadership brand (and why it matters)

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Whether you embrace it or avoid it, running a company means having a public leadership presence in your community or industry.

And you aren’t just the head of your company. You’re also a person with goals and motivations that go beyond growing your organization.

Maybe you even have new ways of approaching your industry, and you want to be at the forefront of future innovation.

Despite the personal emphasis, there are some good business reasons to intentionally step into the limelight as the face of a company, developing yourself as an industry expert and role model.

Let’s look at

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