Recruitment marketing is a two-way street. Not only do HR professionals need to work hard to cultivate a strong employer brand, but they also need to understand the needs and challenges of potential candidates. Developing an ideal candidate profile can help you develop a better recruiting strategy and shape your marketing materials.
What Is an Ideal Candidate Profile (ICP)?
An ideal candidate profile, or persona, describes the characteristics of the job applicant best suited for the position. The ICP lists the skills and traits the company desires, along with information about the candidate’s potential challenges, behaviors and habits.