How to Decide Your Social Media Channels for Recruiting

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With social media becoming a bigger and bigger part of Recruitment Marketing strategy, talent acquisition teams are devoting more time and resources into building a social recruiting presence to attract talent by showcasing their company culture and career opportunities. But when there are a multitude of social media platforms available (and new ones gaining in popularity), how do you decide which social channels to use for your recruitment efforts?

This is a common question that I receive often from practitioners in the Rally Recruitment Marketing community. One of the reasons that this is such a big decision is because most

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