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Job titling psychology. Yes. The way a job is titled can have a significant impact on the perceived authority, level of responsibility, and status associated with a job. This is why, when recruiting, you do not simply hire a garbage collector, but instead you hire a sanitation engineer. Instead of hiring a receptionist, you are looking to place a director of first impressions.
And rather than look for a customer service representative, you want to place a head of customer delight, and so on.