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One of the most important things that future applicants will consider when applying for or accepting a job within an organization is the employee value proposition (EVP) — what an employer plans to offer its workers in exchange for their services. An employee value proposition will include the salary, benefits, and other rewards people receive for working for a company.
One should view the employee value proposition as part of an employer branding strategy, something that sets a company apart from other companies searching for similar talent. In fact, organizations that routinely struggle with talent acquisition and recruitment marketing