How to Create an Authentic Employer Brand

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The social media landscape is the metaphorical equivalent of a fun house lined with reality distorting mirrors. I don’t need to write some apocalyptic introduction about the state of surveillance capitalism for you to know that these tech platforms have devolved to markets that specialize in the trade of human futures. Depressing, I know. The commodification of the human experience has coincided with the exploitation of psychological vulnerabilities that enable companies to predict our behavior and sell us solutions to problems that they fabricated for profit. The line is blurred between fantasy and reality.

That’s

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