There are many reasons why companies have rules about employees’ use of social media. Mainly they are in place to protect intellectual property, maintain customer loyalty, or avoid lawsuits. If your company does not have an employee social media policy, now is the time to implement one.
Social media is a large part of our lives. It has become an essential tool for companies to use in employee engagement and customer acquisition. If you are struggling with creating a social media policy that balances the needs of both the company, employees, and customers, you are not alone.
In this article,