How to Create a Better Candidate Journey from your LinkedIn Posts

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Recently we analyzed the content and keywords used in more than 6,000 LinkedIn posts that were published on the company pages of users of our Rally® Inside Recruitment Marketing tool. The analysis is summarized in our latest benchmark report on social recruiting, which is packed with lots of data on how employers are using social media to attract talent. In this blog post, I’ll focus on what we learned specifically about LinkedIn to help you know what types of content (and literally what words) actually work better to engage talent through your organic LinkedIn feed. And importantly, I’ll explain what

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