Looking to write the perfect recruiting cold call email? There are six elements you should consider critical when writing an email to a passive candidate. Recruiters need to spend the time to craft a message that is unique and personalized for reach lead. You will only have a few seconds before that lead is either responding or sending your email to the trash bin.
1. The Subject Line
Keep your subject line under 45 characters to make sure mobile users can read it. Remember, your subject line determines whether or not your