How to Craft Recruitment Emails that Candidates Can’t Resist jennifer.thomas Sat, 04/11/2020 – 01:40
Did you know the average employee receives more than 100 business emails per day? Considering the congestion in a typical candidate’s inbox, creating an email campaign that stands out with your recruitment audience may seem daunting.
But according to Ashley Cheretes, Head of Employer Brand and Recruitment at Cigna, applying some best practices regarding email content, design, and timing can significantly boost results. In fact, she and her team have successfully designed multiple email campaigns that produced open and conversion rates far above average—some generating