By Samuel O’Brien
Inclusivity and accessibility are words which have a greater importance in the digital marketing world than people might initially think. But what does it mean to be inclusive and accessible? It may imply creating content which is sensitive and welcoming to differences in race, gender, or cultural background. However, these are only some of the ways marketers can embrace these attitudes.
They should also be aware of age, disability, socio-economic status, sexuality, employment type, language, and geography when they communicate with their audience. In addition, in considering these groups, it is also worth asking the question: is