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How to Conduct an Employer Brand Audit (And Why It Matters) 

Your employer brand exists—even if you’ve never defined it. It lives in your job posts, social media content, interview experience, and employee reviews. If you’re not actively managing it, your brand may be sending the wrong message. That’s where an employer brand audit comes in. Auditing your employer brand helps you uncover gaps, align internal and external perceptions, and create a more intentional strategy for attracting and retaining top talent. 

Here’s how to do it. 

Evaluate

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