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Working as a contractor, as opposed to in a role on a permanent basis, means greater emphasis on selling yourself as the right candidate more frequently. To do this effectively, it’s important to have a strong brand.
Building a brand that reflects what you bring to the table requires you to consistently and regularly position yourself in a certain way. You’ll want to relay your expertise, reliability and experience so that clients and peers alike can trust you and depend on you.
Let’s look at the key reasons for a contractor brand and how to achieve this effectively.
Three reasons