How to build an even stronger employer brand for the new era of work

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At the beginning of this year – which feels like a lifetime ago – the jobs market here in the US was on track to thrive with record low unemployment rates and a very bullish economic outlook. Then, out of nowhere, the COVID-19 pandemic hit and turned the global economy on its head. As a result, the hiring landscape has shifted significantly, with industries experiencing severe uncertainty, disruption and in many cases extinction.

As painful as this is in the current moment, we are starting to see promising green shoots of recovery appear. The number of new unemployment

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