How to Build an Employer Brand

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How you’re viewed as an employer-by past, present, and future employees – is what is called an “employer brand,” and Glassdoor’s research shows it’s worth its weight in gold.

But what exactly is an employer brand? And how can you cultivate-and keep-a positive one? This guide walks you through everything you need to know to build the best brand.  

Guide Overview

1. What Is an Employer Brand?

2. Why Is Employer Branding Important?

3. How to Build an Employer Brand

4. How Much Does Employer Branding Cost?

5. How Glassdoor Shapes Employer Brand

6. How to Respond to

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